News

SoCloz's latest news

New

Customer update

Four new companies chose the SoCloz expertise to digitalize their offer: Father & Sons, Tape à l’oeil, Passion Beauté and the famous concept store Merci Paris. Thank you all for your trust!

IKKS, for its part, has decided to equip its store network with a second SoCloz solution: the Unified Stock, which has already showed very encouraging results. Stay tuned!

Trend

Are sales coming to an end?

“Two weeks after the launch  of the 2018 Summer sales, time has come for first conclusions. SoCloz has noticed that for the first time, the rate of online orders is decreasing. Is this observation a sign that sales are dying ? Is it a surprise ? Not really…

These past years, brands have multiplied sales operations such as private sales throughout the year. This trend has desacralised what sales were in the mind of the consumers. But is it really a problem? Not at all. If retailers used sales to eliminate their stock at the end of the season, brands are now  equipped with digital solutions that allow them to do so all year long. The results are impressing with some of our customers…

Time has come to stop being the spectators of a rising trend which is probably one of the signs that retail is fundamentally changing. Retail has not said its final word yet !” an analysis by Jérémie Herscovic.

To read more, click here

Returning customer

Le Tanneur renews its in-store experience with SoCloz

Le Tanneur that has been working with SoCloz since 2013, restates its ambition to reinvent the in-store customer experience and therefore the key role played by SoCloz in its approach.

To learn more, click here.

Expert perspective

Update on market trends by J. Herscovic

The partnership between Google and Carrefour, the release of the Amazon lockers or the buyout of Whole Foods by Amazon a year ago, are as many proofs that both online and offline embody the Yin and Yang of retail.

To read Jeremie’s monthly chronicle,  click here.

Infography

Zoom on Commerce Digitalization

The digitalization of our sales teams is organised around three themes: web-to-store, in-store and ship-from-store. However, it is just at its beginning and is going to see a breakthrough is the next ten years. To discover the SoCloz infography, click here.