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In France, Black Friday has become a must of this end-of-the-year period (24 to 26 of November 2017); the time for companies to strategically offer promotions exactly one month before Christmas. For this reason, each year, Black Friday seduces more consumers.
Over 8 millions French people are expected to purchase for more than 944 million euros this year, a real opportunity to boost both on and offline traffic.
According to the last Kantar TNS’ study*, 47% of the French people begin their Christmas purchases during Black Friday. Black Friday seduces and gains in popularity with 63% of the French people saying they have heard about Black Friday and been offered deals.
According to a recent Dealabs’ study, The 2017 Edition of Black Friday should offer similar deals and observe similar sales volumes in-store and online. For this reason omnicality could make a difference by implementing web-to-store or store-to-web solutions that will optimise revenues for both channels.
Optimise your customer experience by choosing the SoCloz Unified Stock solution, perfectly adapted for Black Friday.
The benefit for you ?
This solution allows to mutualise virtually your stocks, eliminate stock shortages, reduce transporting fees and optimise stock rotation.
The Unified Stock solution works to retain customers thanks to a greater product availability. For example, very often, a product, that might be missing in the web stock, is available in-store (and even overstocked).
For more information on this SoCloz solution: ask for a demo.
*Online Study by Kantar TNS on a sample of 2,883 French people aged from 18 to 64 years old for eBay (October 2017)
Listen to us on the radio everyday to discover more about our platform and understand better how a good vendor experience makes a good customer experience.
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Solutions : In-Store Order / POS
Solution : Click & Reserve
Solution : Clienteling
While the 2017 Summer sales end on a contrasted note, with a frequentation rate decrease of 1.3% compared to last year’s results, the online reservation confirms its key role in the generation of traffic. On this key sales period, SoCloz observed a multiplication of the number of online bookings by two and an outstanding number of Click & Collect orders.
Today, consumers have become good deals’ experts. Offering them an omnicanal experience mixing web and store allows them to compare prices easily before making their choice. Once in store, most customers are seduced by complementary items, reinforcing the impact of the SoCloz services in terms of traffic generation.
To learn more : Ask for a demo
The American giant acquired the organic supermarket chain for 13,7 billion of dollars. The founder and CEO of SoCloz, Jeremie Herscovic, shares his analysis.
To read his interview, click here to access the JDN’s full article.
Stores have had no other choice than to rethink their strategy with the deployment of new services such as the e-reservation or the Click & Collect.
Retail companies had to equip themselves with new tools to answer this trend. These tools are developed by start-ups like SoCloz that offer the new generation of store-management systems focusing on the central role played by the salespersons.
The idea behind these solutions is two fold: save time and get to know more about the customer to better serve his needs in the future.
To read the full article, click here.