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Focus on the major business strategies for the year 2018

2 february 2018

Who said that physical stores were going to disappear ?

2017 showed a regain in stores’ frequentation, demonstrating that points of sale still had their place in the consumers’ heart.

Today, purchases in physical stores represent over 85% of sales with a transformation rate 20 times higher than it is on the Internet. According to the INSEE, we will observe this year the highest business climate for the past ten years.

According to a study conducted by Procos between October and November 2017, the share of investment in business digitalization is going to rise sharply in both:

–       Web-to-store (Click & Collect, Click & Reserve…).

–        Web-in-store (in-store order, POS…)

Retailers adopt an ever more omnicanal strategy to, among other objectives, digitise their stores. They are brought to rethink their in-store experience offer and reorient the salesperson at the heart of a new omnicanal strategy.

The connected salesperson, only intermediate between the brand and the customer, becomes the expert in front of an always more informed customer.

For this reason, SoCloz places the improvement of the selling experience at the center of its solutions.

European market leader, SoCloz works with over a hundred groups including Sephora, Lancel and Pimkie. Every day, 25,000 stores deployed in 13 different countries and operating in all sectors, profit from the SoCloz experience. In addition, the company has recently signed an important contract in the Middle East and plans to pursue its deployment in Asia and the United States very shortly.

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