{"id":18415,"date":"2023-07-06T16:12:18","date_gmt":"2023-07-06T14:12:18","guid":{"rendered":"https:\/\/www.socloz.com\/uncategorized\/18415\/"},"modified":"2023-11-03T16:31:33","modified_gmt":"2023-11-03T15:31:33","slug":"customer-case-study-how-the-fnac-darty-group-made-omnichannel-a-key-part-of-its-growth-strategy","status":"publish","type":"post","link":"https:\/\/www.socloz.com\/en\/customer-case-studies\/customer-case-study-how-the-fnac-darty-group-made-omnichannel-a-key-part-of-its-growth-strategy\/","title":{"rendered":"[Customer Case Study] How the Fnac Darty Group made omnichannel a key part of its growth strategy"},"content":{"rendered":"\t\t
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[Customer Case Study]<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How the Fnac Darty Group made omnichannel a key part of its growth strategy<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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FNAC
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\n\t\t\t\t\t\tEmployees\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tStores\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tCountries\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t Creation of the e-commerce website\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tof customers who have reserved an item have made an additional purchase while in the store\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Fnac brand\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In 2016, the merger of Fnac and Darty led to the creation of the Fnac Darty Group, a leader in the omnichannel distribution of home appliances, electronics and cultural products. This move has opened up new perspectives for both companies, with a new and enhanced offer for their customers. Fnac Darty has a revenue of more than 7.3 billion euros. The Group’s mission is to provide a powerful response to the increased competition in its markets from pure-players, and to the trend toward consolidation that has been transforming the retail industry in recent years. Fnac and Darty are two exceptional brands that strongly complement one another’s commercial offerings, geographic coverage, expertise and knowledge, to build the retail environment of tomorrow. With the strengths of both brands, the group is in a position to make a lasting impact on the European retail landscape.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Fnac Darty Group quickly became aware of the adaptability and responsiveness of the SoCloz teams. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Laura Berretta, Sales Marketing Manager, International e-Commerce Department<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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FNAC brand scenarios & features<\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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E-Reservation System <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\tOmnichannel scenario<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t

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Omnichannel order management<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\tStore WMS<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t

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Advantages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tThe Socloz E-Reservation system \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tMore in-store traffic\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tA new buying experience for your customers\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tUp to 30% cross-sales by your sales force\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tMore than 8 out of 10 people visit the store\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tQuick and easy implementation in just one month \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead the customer case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On the same topic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t[Socloz] Les Cl\u00e9s du Digital & Socloz\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Find out more about Socloz 2023\/2024 in J\u00e9r\u00e9mie’s latest interview in Les Cl\u00e9s du Digital. The development of partnerships and the future extension of the Socloz solution and more, it’s all there!<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tFind out more \t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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SoCloz<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t[Socloz] L’Officiel de la Franchise & Socloz\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Jeremie Herscovic, the founder of Socloz and an omnichannel expert for over 10 years, shares with us his analysis of the market, its evolution and the “support” solutions with which you can be successful today!<\/p>\n\t\t<\/div>\n\t\t\t\t\t

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SoCloz<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t[Socloz] “La Mensuelle by Socloz,” the Newsletter for retailers!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Next Retail \u2014 a Socloz signature that speaks volumes about our DNA!
\nBecause our mission is to be one step ahead in everything we do … the “La Mensuelle by Socloz” Newsletter is for all our retail friends! <\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tFind out more \t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

“More than 25% of our customers who have made an E-Reservation have made an unplanned purchase while in the store! <\/i>\u00bb
\nLaura Berretta, Sales Marketing Manager, International e-Commerce Department<\/p>\n","protected":false},"author":16,"featured_media":18264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[134],"tags":[],"class_list":["post-18415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-case-studies"],"acf":[],"yoast_head":"\n[Customer Case Study] How the Fnac Darty Group made omnichannel a key part of its growth strategy - Socloz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socloz.com\/en\/customer-case-studies\/customer-case-study-how-the-fnac-darty-group-made-omnichannel-a-key-part-of-its-growth-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Customer Case Study] How the Fnac Darty Group made omnichannel a key part of its growth strategy - 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