{"id":18431,"date":"2023-07-06T16:28:45","date_gmt":"2023-07-06T16:28:45","guid":{"rendered":"https:\/\/www.socloz.com\/uncategorized\/18431\/"},"modified":"2023-11-03T16:29:26","modified_gmt":"2023-11-03T15:29:26","slug":"customer-case-study-what-omnichannel-strategy-did-finsbury-implement-to-sell-more-of-its-store-inventory","status":"publish","type":"post","link":"https:\/\/www.socloz.com\/en\/customer-case-studies\/customer-case-study-what-omnichannel-strategy-did-finsbury-implement-to-sell-more-of-its-store-inventory\/","title":{"rendered":"[Customer case study] What omnichannel strategy did Finsbury implement to sell more of its store inventory?"},"content":{"rendered":"\t\t
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What omnichannel strategy did Finsbury implement to sell more of its store inventory?<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Finsbury
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\n\t\t\t\t\t\tCreation of the brand\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t Creation of the e-commerce website\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tfor every \u20ac invested\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Finsbury brand\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Finsbury was founded in the Northampton region of England, which is famous for being the birthplace of the Goodyear welted shoe. Founded by Jean-Pierre Dahan and David Cohen, the company then moved to Paris, France in 1986. The founders’ goal was to position Finsbury as the leading competitive brand on the market, offering premium quality shoes at a reasonable price. Because of the trendy designs of its creations, the brand quickly established itself as the new leader in premium men’s footwear for both traditional and modern customers. Then, in 2016, the brand launched a line of hand-patinated leather goods for men, following the example of the great luxury leather goods manufacturers.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We also manage our inventories better, customer satisfaction has improved and we have more and more omnichannel customers, who spend an average of \u20ac100 more per year. So we have had very good results! <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cl\u00e9ment Fouillet, e-Commerce & CRM Manager at Finsbury Shoes<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Scenarios, features and the IS environment at <\/span>Finsbury\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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E-Reservation and Click & Collect<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\tOmnichannel scenarios <\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t

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Omnichannel order management
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ERP\/Cashier System: Cegid Y2
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\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Advantages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tThe Socloz E-Reservation system \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tMore in-store traffic\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tA new buying experience for your customers\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tUp to 30% cross-sales by your sales force\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tMore than 8 out of 10 people  visit the store\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tQuick and easy implementation  in just one month \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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On the same topic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t[Socloz] Les Cl\u00e9s du Digital & Socloz\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Find out more about Socloz 2023\/2024 in J\u00e9r\u00e9mie’s latest interview in Les Cl\u00e9s du Digital. The development of partnerships and the future extension of the Socloz solution and more, it’s all there!<\/p>\n\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\n\t\t\t\t[Socloz] L’Officiel de la Franchise & Socloz\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Jeremie Herscovic, the founder of Socloz and an omnichannel expert for over 10 years, shares with us his analysis of the market, its evolution and the “support” solutions with which you can be successful today!<\/p>\n\t\t<\/div>\n\t\t\t\t\t

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SoCloz<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t[Socloz] “La Mensuelle by Socloz,” the Newsletter for retailers!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Next Retail \u2014 a Socloz signature that speaks volumes about our DNA!
\nBecause our mission is to be one step ahead in everything we do … the “La Mensuelle by Socloz” Newsletter is for all our retail friends! <\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tFind out more \t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

“Omnichannel scenarios generated \u20ac12 for every euro invested.<\/i>”
\nCl\u00e9ment Fouillet, e-Commerce & CRM Manager at Finsbury Shoes<\/p>\n","protected":false},"author":16,"featured_media":23267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[134],"tags":[],"class_list":["post-18431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-case-studies"],"acf":[],"yoast_head":"\n[Customer case study] What omnichannel strategy did Finsbury implement to sell more of its store inventory? - Socloz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socloz.com\/en\/customer-case-studies\/customer-case-study-what-omnichannel-strategy-did-finsbury-implement-to-sell-more-of-its-store-inventory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Customer case study] What omnichannel strategy did Finsbury implement to sell more of its store inventory? - Socloz\" \/>\n<meta property=\"og:description\" content=\""Omnichannel scenarios generated \u20ac12 for every euro invested." 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