{"id":18432,"date":"2023-07-06T16:20:30","date_gmt":"2023-07-06T16:20:30","guid":{"rendered":"https:\/\/www.socloz.com\/uncategorized\/18432\/"},"modified":"2023-11-03T16:30:37","modified_gmt":"2023-11-03T15:30:37","slug":"customer-case-study-douglas-a-100-digital-first-100-omnichannel-brand","status":"publish","type":"post","link":"https:\/\/www.socloz.com\/en\/customer-case-studies\/customer-case-study-douglas-a-100-digital-first-100-omnichannel-brand\/","title":{"rendered":"[Customer case study] Douglas, a 100% Digital First, 100% Omnichannel brand!"},"content":{"rendered":"\t\t
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Accueil<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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[Customer Case Study]<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Douglas, a 100% Digital First, 100% Omnichannel brand!<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Douglas
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\n\t\t\t\t\t\tStores in Europe\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t Creation of the e-commerce website\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tCountries\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Douglas brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The company was founded in 1821 by John Sharp Douglas, and was originally a soap manufacturer. In 2014, Douglas acquired the Nocib\u00e9 perfume chain. Tina Muller then took over as head of the group and launched the #FORWARDBEAUTY program, a global strategy for the future that places e-commerce at the heart of its challenges. The creation of the Digital First program made the brand the leading beauty products marketplace in Europe. DIGITAL FIRST was the decisive step in the brand’s transition from a retailer with an online store to a digital company with a brick and mortar business. Today, Douglas has over 100,000 beauty products in its online stores and more than 2,000 stores. It also had sales of 3.2 billion euros in 2020 in the areas of perfumes, cosmetics, skin and hair care, as well as food supplements and accessories.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The project, from inception to implementation, took less than three months. The Socloz technical team, led by Zineb, our Project Success Manager, really did a great job! <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Patrick Chiron, Retail Intelligence Director, Douglas Espagne<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Scenarios, features and the IS environment at <\/span>Douglas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Click & Collect<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\tOmnichannel scenario<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t

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Omnichannel order management<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\tStore WMS<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t

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ERP: HANA SAP4
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Advantages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tSocloz Click & Collect\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tMore in-store traffic\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tA new buying experience for your customers\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tUp to 30% cross-sales by your sales force\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tOptimized delivery and logistics costs \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tQuick and easy implementation in just one month \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead the customer case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDiscover Click & Collect<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Want to find out more?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Don’t hesitate to contact us!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRequest a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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On the same topic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SoCloz<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t[Socloz] Les Cl\u00e9s du Digital & Socloz\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

Find out more about Socloz 2023\/2024 in J\u00e9r\u00e9mie’s latest interview in Les Cl\u00e9s du Digital. The development of partnerships and the future extension of the Socloz solution and more, it’s all there!<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tFind out more \t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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SoCloz<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t[Socloz] L’Officiel de la Franchise & Socloz\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Jeremie Herscovic, the founder of Socloz and an omnichannel expert for over 10 years, shares with us his analysis of the market, its evolution and the “support” solutions with which you can be successful today!<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tFind out more \t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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SoCloz<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t[Socloz] “La Mensuelle by Socloz,” the Newsletter for retailers!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Next Retail \u2014 a Socloz signature that speaks volumes about our DNA!
\nBecause our mission is to be one step ahead in everything we do … the “La Mensuelle by Socloz” Newsletter is for all our retail friends! <\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tFind out more \t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

“Paths that require us to have a centralized view of our inventory, which we plan to implement with Socloz OMS, whose power will be a real asset.<\/i>”
\nPatrick Chiron, Retail Intelligence Director, Douglas Espagne<\/p>\n","protected":false},"author":16,"featured_media":23248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[134],"tags":[],"class_list":["post-18432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-case-studies"],"acf":[],"yoast_head":"\n[Customer case study] Douglas, a 100% Digital First, 100% Omnichannel brand! - Socloz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socloz.com\/en\/customer-case-studies\/customer-case-study-douglas-a-100-digital-first-100-omnichannel-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Customer case study] Douglas, a 100% Digital First, 100% Omnichannel brand! - Socloz\" \/>\n<meta property=\"og:description\" content=\""Paths that require us to have a centralized view of our inventory, which we plan to implement with Socloz OMS, whose power will be a real asset." 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