[Customer Case Study]

Douglas, a 100% Digital First, 100% Omnichannel brand!

by the numbers


Creation of the brand




Stores in Europe


Creation of the e-commerce website

20 minutes:

Order preparation time by sales staff



The Douglas brand

The company was founded in 1821 by John Sharp Douglas, and was originally a soap manufacturer. In 2014, Douglas acquired the Nocibé perfume chain. Tina Muller then took over as head of the group and launched the #FORWARDBEAUTY program, a global strategy for the future that places e-commerce at the heart of its challenges. The creation of the Digital First program made the brand the leading beauty products marketplace in Europe. DIGITAL FIRST was the decisive step in the brand’s transition from a retailer with an online store to a digital company with a brick and mortar business. Today, Douglas has over 100,000 beauty products in its online stores and more than 2,000 stores. It also had sales of 3.2 billion euros in 2020 in the areas of perfumes, cosmetics, skin and hair care, as well as food supplements and accessories.

The project, from inception to implementation, took less than three months. The Socloz technical team, led by Zineb, our Project Success Manager, really did a great job!

Patrick Chiron, Retail Intelligence Director, Douglas Espagne

Scenarios, features and the IS environment at Douglas


Socloz Click & Collect

More in-store traffic

A new buying experience for your customers

Up to 30% cross-sales by your sales force

Optimized delivery and logistics costs

Quick and easy implementation in just one month

Want to find out more?

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