[Socloz] Les Clés du Digital & Socloz
Find out more about Socloz 2023/2024 in JĂ©rĂ©mie’s latest interview in Les ClĂ©s du Digital. The development of partnerships and the future extension of the Socloz solution and more, it’s all there!
Accueil < Customer Case Studies < [Customer case study] Douglas, a 100% Digital First, 100% Omnichannel brand!
Douglas, a 100% Digital First, 100% Omnichannel brand!
Creation of the brand
Employees
Stores in Europe
Creation of the e-commerce website
Order preparation time by sales staff
Countries
The company was founded in 1821 by John Sharp Douglas, and was originally a soap manufacturer. In 2014, Douglas acquired the NocibĂ© perfume chain. Tina Muller then took over as head of the group and launched the #FORWARDBEAUTY program, a global strategy for the future that places e-commerce at the heart of its challenges. The creation of the Digital First program made the brand the leading beauty products marketplace in Europe. DIGITAL FIRST was the decisive step in the brand’s transition from a retailer with an online store to a digital company with a brick and mortar business. Today, Douglas has over 100,000 beauty products in its online stores and more than 2,000 stores. It also had sales of 3.2 billion euros in 2020 in the areas of perfumes, cosmetics, skin and hair care, as well as food supplements and accessories.
The project, from inception to implementation, took less than three months. The Socloz technical team, led by Zineb, our Project Success Manager, really did a great job!
Patrick Chiron, Retail Intelligence Director, Douglas Espagne
Click & Collect
Omnichannel order management
ERP: HANA SAP4
Checkout system: Codyshop by Codisys
CMS: Hybris SAP
Socloz Click & Collect
More in-store traffic
A new buying experience for your customers
Up to 30% cross-sales by your sales force
Optimized delivery and logistics costs
Quick and easy implementation in just one month
Find out more about Socloz 2023/2024 in JĂ©rĂ©mie’s latest interview in Les ClĂ©s du Digital. The development of partnerships and the future extension of the Socloz solution and more, it’s all there!
Jeremie Herscovic, the founder of Socloz and an omnichannel expert for over 10 years, shares with us his analysis of the market, its evolution and the “support” solutions with which you can be successful today!
Next Retail — a Socloz signature that speaks volumes about our DNA!
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