What omnichannel strategy did Finsbury implement to sell more of its store inventory?
Finsbury was founded in the Northampton region of England, which is famous for being the birthplace of the Goodyear welted shoe. Founded by Jean-Pierre Dahan and David Cohen, the company then moved to Paris, France in 1986. The founders’ goal was to position Finsbury as the leading competitive brand on the market, offering premium quality shoes at a reasonable price. Because of the trendy designs of its creations, the brand quickly established itself as the new leader in premium men’s footwear for both traditional and modern customers. Then, in 2016, the brand launched a line of hand-patinated leather goods for men, following the example of the great luxury leather goods manufacturers.
We also manage our inventories better, customer satisfaction has improved and we have more and more omnichannel customers, who spend an average of €100 more per year. So we have had very good results!
Clément Fouillet, e-Commerce & CRM Manager at Finsbury Shoes
E-Reservation and Click & Collect
Omnichannel order management
Order taking - Mobile and desktop checkout
ERP/Cashier System: Cegid Y2
Don’t hesitate to contact us!
Next Retail — a Socloz signature that speaks volumes about our DNA!
Because our mission is to be one step ahead in everything we do … the “La Mensuelle by Socloz” Newsletter is for all our retail friends!