[Customer Case Study] How the Garella Group leveraged its omnichannel strategy to support its business
INDIES is, first and foremost, a family-owned, high-end women’s ready-to-wear group. Based in the South of France, the company designs and distributes its own collections. The group’s first brand, founded in 1970, bore the name of its founder, J.J. GARELLA and was known for its original, colorful collections. Offering a blend of femininity, lightness, modernity, and elegance, the brand quickly made a name for itself. In 1993, the group acquired the BLEU BLANC ROUGE and INDIES brands, and began offering a comprehensive product line to its customers. The success of the collection led first to the opening of branded stores, then to distribution through a network of multi-brand retailers. In the early 2000s, the group ramped up its B2C development, opening its own stores under the INDIES label, followed by its online store in 2013 and a franchise system in 2015.
The SoCloz interface is highly intuitive, which made it easy for our field teams to learn.
Caroline Bellouet, E-Commerce Manager
Ship from Store
Omnichannel order management
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