[Customer Case Study]

[Customer Case Study] How Besson Chaussures made omnichannel a must-have for its network of sales representatives

by the numbers


Creation of the brand




Stores  worldwide


Creation of e-commerce website

+ 160 000

orders orchestrated by Socloz in 2022


of online orders are prepared in-store (Ship from Store)

The Besson brand

For over 35 years, quality has been at the heart of the brand’s commitment to design, exclusive selections, brand names, leather products and/or products made in Europe. Besson Chaussures is first and foremost a network of independent stores and an e-commerce website that strives to make quality and expertise in footwear accessible by offering the widest choice of brands. And all at the best value for money, to the delight of the whole family! Making shopping a pleasure again is a priority for the brand: the pleasure of collecting products according to fashions, outfits, seasons or preferences; the pleasure of enjoying quality products without having to give up your purchasing power; the pleasure of choosing the shoes you like with complete freedom.

Unifying our inventories has enabled us to double our online sales! Our e-commerce website is a showcase for our network of sales representatives and now allows us to make our in-store inventories available to accommodate the growing volume of our online orders.

– Florent Davain, Director of Digital and Omnichannel Transformation at Besson Chaussures,

Scenarios, features and the IS environment of Besson  Chaussures


The SoCloz OMS

Move more of your in-store inventory

Reduce your delivery costs and shipping times

Increases customer  satisfaction and loyalty

30% more online sales on average

Rapid implementation in less than four months

Want to find out more?

Don’t hesitate to contact us!

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