[Customer Case Study] How Besson Chaussures made omnichannel a must-have for its network of sales representatives
For over 35 years, quality has been at the heart of the brand’s commitment to design, exclusive selections, brand names, leather products and/or products made in Europe. Besson Chaussures is first and foremost a network of independent stores and an e-commerce website that strives to make quality and expertise in footwear accessible by offering the widest choice of brands. And all at the best value for money, to the delight of the whole family! Making shopping a pleasure again is a priority for the brand: the pleasure of collecting products according to fashions, outfits, seasons or preferences; the pleasure of enjoying quality products without having to give up your purchasing power; the pleasure of choosing the shoes you like with complete freedom.
Unifying our inventories has enabled us to double our online sales! Our e-commerce website is a showcase for our network of sales representatives and now allows us to make our in-store inventories available to accommodate the growing volume of our online orders.
– Florent Davain, Director of Digital and Omnichannel Transformation at Besson Chaussures,
Click & Collect
Ship from Store
Omnichannel order management
Mobile and desktop checkout
ERP – Cashier system: Nodhos Capinfo
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