How the Fnac Darty Group made omnichannel a key part of its growth strategy
In 2016, the merger of Fnac and Darty led to the creation of the Fnac Darty Group, a leader in the omnichannel distribution of home appliances, electronics and cultural products. This move has opened up new perspectives for both companies, with a new and enhanced offer for their customers. Fnac Darty has a revenue of more than 7.3 billion euros. The Group’s mission is to provide a powerful response to the increased competition in its markets from pure-players, and to the trend toward consolidation that has been transforming the retail industry in recent years. Fnac and Darty are two exceptional brands that strongly complement one another’s commercial offerings, geographic coverage, expertise and knowledge, to build the retail environment of tomorrow. With the strengths of both brands, the group is in a position to make a lasting impact on the European retail landscape.
The Fnac Darty Group quickly became aware of the adaptability and responsiveness of the SoCloz teams.
Laura Berretta, Sales Marketing Manager, International e-Commerce Department
Omnichannel order management
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