[Customer Case Study]

Founded over 50 years ago in Vendée, the CWF Group began producing and distributing its own brands. After running its business successfully for 30 years, the brand decided to put its expertise in children’s ready-to-wear at the service of others. The brand then left the entry-level market and created a premium market with licenses for high-end brands. Today, CWF designs and distributes the children’s collections of 12 brands that are trendsetters in global high-end, luxury fashion. Deeply attached to its brands, in 2018, the group then decided to create a unique showcase to highlight these brands by creating the Kids around online store and concept store. A single showcase which now unites all the group’s brands: BOSS, Kenzo Kids, Billieblush, Zadig & Voltaire, Timberland, Aigle, Lanvin, Carrément Beau, DKNY, KARL LAGERFELD KIDS, Paul Smith and The Marc Jacobs. Kids around is an uncluttered space, a true “home” for brands, where mix & match is the order of the day. An innovative and creative concept dedicated to high-end children’s fashion. The online extension of the children’s fashion shopping experience is offered in the 65 Kids around stores worldwide.